Example MaxDiff (Maximum Difference Scaling)
TYPICAL MAXDIFF QUESTION
Which of the following is the MOST important to you and which is the LEAST?
| MOST | LEAST | |
| Item 13 | ||
| Item 5 | ||
| Item 9 | ||
| Item 7 | ||
| Item 16 |

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peter@ammr.co.uk
TYPICAL MAXDIFF QUESTION
Which of the following is the MOST important to you and which is the LEAST?
| MOST | LEAST | |
| Item 13 | ||
| Item 5 | ||
| Item 9 | ||
| Item 7 | ||
| Item 16 |
