Web development
Get your services used with a Web App
From a few static pages to a fully dynamic application, websites are more than a collection of pages, they showcase you and your services presented in any number of ways. By focusing on what's important, you can demonstrate how your experience can transform your clients and deliver significant value.
Your investment will:
- accelerate your success
- help you make sound choices
- help you avoid expensive mistakes
- Get your services used
It's essential to build what you need, ensure your time and resources are well used, clear targeting will ensure your prospects will resonate with your proposition, clear linking between your site and your workflow reduces friction.
Showcase your skills and show how your experience can benefit your clients
Framed to showcase your work, your website enables clients to easily discover your value, accelerating pre-sales and onboarding as well as offer intelligence and insights.
Use it as your focal point / reference point. Owning your own on-line presence means you have control of your information instead of relying on LinkedIn, Substack, Reddit, Facebook or Instagram and when social media sites change their policies you get to keep your info.
Here are a few Case studies with examples.
Contact me now and start your web app development
Initial meeting
I offer a free initial consultation to:
- Get to know each other
- Clarify your proposition and how you work
- Clarify your Ideal Customer Profile
- Clarify your marketing strategy
- Identify any resources that may be helpful
Depending on complexity, there will probably be follow-ups. I will summarise our consultation and propose how to design and deliver your website including how we will work with each other. It's likely to include the following:
- Create a bespoke web app
- Host your site and support you
- Work with you to get product market fit
- Work with you to link your marketing
- Google Analytics setup and training so you can track and understand how your site is used
Marketing
There are any number of marketing approaches to promoting your business, including Content, SEO, Pay per Click, Cold Outreach, Partnerships and integrations, Affiliate marketing, etc. You'll probably only want two or three of those. Whichever you choose, it's essential your website supports your activities.
Potential audience
Although your potential audience can be any of the following, you'll probably only want to target those who are Solution aware or Product aware.
- Unaware
- Problem aware
- Solution aware
- Product aware
- Most aware
Attribution
It's often essential to know where your leads are coming from, whether in person or online, Google Analytics helps identify all your touch points. For how to track clicks from leaflets or posters see https://quite-radical.com/en/.
Product Market Fit
Creating a website is a journey of discovering how your clients find and engage with you. Only by understanding how prospects interact with your marketing approaches can your site transform from good to great and benefit from the flywheel effect.
Hosting and Support
Supporting you and your site is our business.
We don't just deliver your website, we ensure you have the skills to use it to good effect including monitoring and adapting it to changing customer behaviour and keep it performing at its best.
With a wealth of experience supporting both enterprise, SMEs and individuals, when we offer best practice you can be assured of independent personal support to get your services used.
Hosting and support includes updates to ensure the best performance on the latest browsers plus keep you safe from the many cyber threats with regular monitoring, structural and security updates.
Google Analytics
Turning data into intelligence, knowing who visits your site and how they use it helps you understand your users, and helps plan its future.
With a unified view of your activity, from in person meetings with QR codes to customer and professional referrals you get to understand where your leads come from, not just the last click.
Other services
- Mailing lists
- Calendar
- Google AdSense
- Google AdWords
Other services
Mailing lists
Keeping in touch with more than a few users can be easy with the Sympa mailing list manager. Under your control, your users can add or edit themselves without your intervention.
Calendar
Host your own calendars.
Hosting your own server is not an easy decision, but there are advantages and as DBMail maintainer happy to advise.
Google AdSense
Have content that can be monetized? Google AdSense can bring in additional revenue.
Google AdWords
Looking for customers? Advertising brings interested customers to your site. We can help linking AdWords to Analytics so you get a more unified view of your visitors.
Tech for today's internet
The tech landscape is evolving at an exhilarating pace.
With decades of experience in business and marketing together with our core IT skills we can help ensure you get the most out of your opportunities plus a good return on your investment. Your organisation will benefit from our cross functional collaborative approach to applications using the best open source tools including Python's Django - the web framework for perfectionists with deadlines, and Bootstrap for cross browser compatibility with a great user experience, underpinned with outstanding database and IT architectural experience.
See Case studies for examples.
Contact me now and start your web app development