Attribution

Where do your leads come from?

To understand your marketing performance you need to know where your leads come from. To optimise lead generation it's essential to track attribution.

With QR Codes there are fewer blind spots. Both online links and QR Codes from posters and leaflets can identify the source of leads and maximise their value.

By automating source attribution and tracking effectiveness you ensure your marketing efforts are performing as expected.

Is one source going down? You can visit them to ensure your leaflets are well stocked and prominently displayed. Referral links not performing? Maybe review placement. Whatever the reason, with online attribution and offline QR Codes you have information to more accurately assess changing performance.

Morning rush hour, afternoon dip, evening sprint. Knowing when your have peaks and troughs can provide invaluable insights.

Marketing is probabilistic, one-off experiments can deliver traceable results and help prove effectiveness.

Free QR Code generation tools are available at https://quite-radical.com/en/